Segmentacija tržišta

Segmentacija tržišta

The means by which the characteristics of homogeneous groups of consumers can be determined.

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Loại từ: noun
Từ đồng nghĩa:
Blossary:
Ngành nghề/Lĩnh vực: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Segmentacija

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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Razvoj tržišta

Business services; Marketing

Offering the existing product range to new demographic, geographic or psychographic market segments.

Istraživanje tržišta

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The process of gathering information about a market e.g. location, size, etc., the analysis of the information and using the information to determine the feasibility of products.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.