корпоративни идентитет

корпоративни идентитет

The programme of communication and change that a company undertakes in order to communicate its values.

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Loại từ: noun
Từ đồng nghĩa:
Blossary:
Ngành nghề/Lĩnh vực: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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