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Kooperativno reklamiranje
A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.
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Cải thiện
- Loại từ: noun
- Từ đồng nghĩa:
- Blossary:
- Ngành nghề/Lĩnh vực: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Sản phẩm:
- Viết tắt-Từ viết tắt:
Ngôn ngữ khác:
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