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Reklamiranje

Any form of paid-for media used by the marketer to communicate with his target audience.

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Komparativno reklamiranje
Business services; Marketing

Advertising strategy of comparing a company or product with another company or product.

Komparativno reklamiranje
Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

Multinacionalno reklamiranje
Advertising; Marketing communications

The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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