20 TermsHome > Terms > English, UK (UE) > Scatter buying
Scatter buying
Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Computer Category: Computer science
Chinese room
A thought experiment developed by John Searle. It attempts to show that computers cannot 'understand' things in the same way that humans do, instead, ...
Contributor
Featured blossaries
Browers Terms By Category
- Clock(712)
- Calendar(26)
Chronometry(738) Terms
- General Finance(7677)
- Funds(1299)
- Commodity exchange(874)
- Private equity(515)
- Accountancy(421)
- Real estate investment(192)
Financial services(11765) Terms
- Fuel cell(402)
- Capacitors(290)
- Motors(278)
- Generators(192)
- Circuit breakers(147)
- Power supplies(77)
Electrical equipment(1403) Terms
- News(147)
- Radio & TV broadcasting equipment(126)
- TV equipment(9)
- Set top box(6)
- Radios & accessories(5)
- TV antenna(1)
Broadcasting & receiving(296) Terms
- World history(1480)
- Israeli history(1427)
- American history(1149)
- Medieval(467)
- Nazi Germany(442)
- Egyptian history(242)