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Kompensimi per reklamim te mallit
A sum of money paid to a retailer in return for the featuring of a manufacturer’s products prominently at the point of purchase.
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- Loại từ: noun
- Từ đồng nghĩa:
- Blossary:
- Ngành nghề/Lĩnh vực: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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