Home > Blossary: Brand Management
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers.

Category: Business

17 Terms

Created by: dnatalia

Number of Blossarys: 60

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Brand valuation is the process used to calculate the value of brands. Historically, most of a company's value was in tangible assets such as property, stock, machinery or land. This has now changed ...

Domain: Advertising; Category: Marketing communications

A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and ...

Domain: Advertising; Category: Marketing communications

கட்டமைப்பு க்குள் ஒரு நிறுவன உள்பொருள் brands. இதுதான் அதில் உள்ள ஒரு நிறுவனத்தின் பொறுப்பையும் brands தொடர்பான, எளிதில் இருந்து, வேறு differentiated வழியாகும். இந்த கட்டமைப்பு க்குள் இந்த அமைப்பு; ...

Domain: Advertising; Category: Marketing communications

A phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time ...

Domain: Advertising; Category: Marketing communications

Extent to which a particular brand calls to mind the attributes of a general product category. For example, asking for 'Pampers' when one wants disposable diapers.

Domain: Advertising; Category: Marketing communications

The structure of brands within an organizational entity. It is the way in which the brands within a company's portfolio are related to, and differentiated from, one another. The architecture should ...

Domain: Advertising; Category: Marketing communications

When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person's preferences. Loyal customers will ...

Domain: Advertising; Category: Marketing communications

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