20 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Thêm thuật ngữ mớiContributors in Marketing communications
Marketing communications
hình ảnh công ty
Advertising; Marketing communications
The way in which a company is perceived, based on its history, beliefs and philosophy.
hành vi người tiêu dùng
Advertising; Marketing communications
The activities in which people engage in order to satisfy needs, wants and desires.
giá trị cốt lõi
Advertising; Marketing communications
The central values associated with a product or service.
cạnh tranh
Advertising; Marketing communications
A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.
sự trung thành với thương hiệu
Advertising; Marketing communications
Đo lường mức độ mà người tiêu dùng được cam kết một thương hiệu cụ thể.
hình ảnh thương hiệu
Advertising; Marketing communications
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
thương hiệu
Advertising; Marketing communications
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
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20 Terms